Data for good Exchange

Event Branding

Data For Good

The Data for Good Exchange is part of a Bloomberg tradition of advocacy for using data science and human capital to solve problems at the core of society. I developed the brand identity system, including the logo, signage, collateral, and video installation for the event. The concept takes real algebraic equations paired with social issues to reveal solutions. We collaborated with a Bloomberg data scientist to draw up these complex equations.

Data for Good Logo
Data for Good Screens
Data for Good Screens Black
Data for Good People In Front of Screens
Data for Good Kiosk
Data for Good Tees
My Roles
Design, Creative Direction