Alena Logomark



Alena is an app that combines neuroscience and psychology to get a better sense of how your mind works, and then develops a plan to help you feel better. We helped Alena define their personality, and ultimately establish a set of brand standards to inform all of their verbal and visual communications. To kickoff, we conducted a series of remote brand discovery workshops. Facilitated by our team, and with full participation from Alena’s leadership team, we engaged in open dialogue about the brand’s vision, goals, values, top audiences, personality traits, and competitors. Everything we created was informed by these workshops.

Alena App UI
Alena Business cards
Alena Home Page
Alena Neuroscience and Psychotherapy
Alena Logo mark
Alena Mockups
Alena Phone
Alena Stationery
Alena Styleframe
My Roles
Creative Direction