Alena is an app that combines neuroscience and psychology to get a better sense of how your mind works, and then develops a plan to help you feel better. We helped Alena define their personality, and ultimately establish a set of brand standards to inform all of their verbal and visual communications. To kickoff, we conducted a series of remote brand discovery workshops. Facilitated by our team, and with full participation from Alena’s leadership team, we engaged in open dialogue about the brand’s vision, goals, values, top audiences, personality traits, and competitors. Everything we created was informed by these workshops.